Targeting the Right Audiences with Fertilizer Education: Knowing Who is Influencing Decision Makers
Study author(s): Michael Schmitt, University of Minnesota Department of Soil, Water, and Climate
Years of study: 2012
Important: for the complete report, including all tables and figures, please download using the link(s) to the right.
This educational research project used a two-step survey process to 1) identify key decision makers and decision influencers in fertilizer management, and 2) to identify how and from where these decision makers and decision influencers acquire their fertilizer management information. The results of this project were shared with research professionals to enhance their ability to convey new research results that require behavioral changes to mitigate risk.