Targeting the Right Audiences with Fertilizer Education: Knowing Who Is Influencing Decision Makers


Start Date: 2012

Principal Investigator: Michael Schmitt

Organization: University of Minnesota, Department of Soil, Water and Climate

Status: Complete

Background Information:

This educational research project used a two-step survey process to 1) identify key decision makers and decision influencers in fertilizer management, and 2) to identify how and from where these decision makers and decision influencers acquire their fertilizer management information. The results of this project were shared with research professionals to enhance their ability to convey new research results that require behavioral changes to mitigate risk.

Key Findings:

©2019 Agricultural Fertilizer Research and Education Council of Minnesota